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MODIFY BY CHRISTY e-commerce store — custom build generating revenue
E-commerce··6 min read

Custom E-commerce vs Shopify: When to Hire a Developer

Should you use Shopify or hire a developer for custom e-commerce? Decision framework for founders — cost, flexibility, subscriptions, and hybrid approaches.

By Raymond Tse · Full-stack & Web3 engineer · Abuja, Nigeria

Shopify is great for standard stores. But subscriptions, custom checkout flows, B2B pricing, or unique brand experiences often need a developer. I built MODIFY BY CHRISTY — live skincare e-commerce doing $3K/mo. Custom beats template when revenue depends on UX.

Choose Shopify when

  • Standard product catalog, no weird logic.
  • You want to launch in days, not weeks.
  • Budget under $2k for setup.

Hire a developer when

  • Custom subscriptions, bundles, or membership tiers.
  • Headless commerce with Next.js for speed and SEO.
  • Integration with CRM, email, or inventory systems.
  • Brand experience that templates cannot match.

Need a custom online store?

I built MODIFY BY CHRISTY to $3K/mo revenue. Next.js, payments, product pages, admin — fixed price milestones.

Hire Raymond Tse — 3 ways to work together

I'm available on Upwork and Fiverr with platform protection, or via direct contract with milestone payments through raymondtse.online/hire. React, Next.js, Web3, AI — 10+ shipped products.

Upwork

Escrow-protected. Fixed-price or hourly milestones. Best for first-time clients.

Hire on Upwork

Fiverr

Order defined gigs or custom offers. Fast start for smaller scopes and MVPs.

Order on Fiverr

Direct contract

Milestone payments off-platform. Reach me here for scope, estimates, and long-term work.

Contact for direct contract

Prefer LinkedIn? Message me on LinkedIn

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